If you have an online business or you run a blog or website, then you may be often asking yourself Why website does not rank despite good SEO?
In fact, whether a business is offline or online, there is one thing is common in both and that is to reach as many customers as possible. We all know that to expand your business and get success in it, you have to adopt many tricks.
However, despite there being a lot of similarities between offline and online businesses, there are some basic differences between them and that is the search engine algorithm. This algorithm controls all your online business and all the online businesses around the world are busy in understanding this algorithm.
So in this article, we will try to find the answer to the question why a website does not rank in Google despite good SEO, and will also include some examples to understand the algorithm of the search engine in a better way. So stay with us and read this article carefully. Before going into depth on this topic, let’s take a look first at how search engine algorithms work:
How does a search engine work?
Because the future of your online business depends on the kindness of search engines (What is Search Engine? 10 best search engine lists). That’s why it is most important to understand the search engine algorithm better. In fact, whenever it comes to search engines, it directly means search engine optimization i.e. SEO and the truth is that search engine optimization is one of the big topics. To understand it completely is like chewing iron.
Actually, the search engine algorithm does not depend on any specific factor, there are many parameters for its working. search engines follow approximately more than 200 parameters. From ‘On page SEO’ (What is On-Page SEO? and how to do it?) to ‘Off-page SEO’, technical SEO, site structure, proper keyword research (How to do Keyword Research for Better SEO), quality content (How to write a quality article that gets traffic to your website) and many other factors are involved in it.
Now you can understand how difficult the task is to meet every parameter of the search engine algorithm. It is difficult to explain all of search engine optimization in a single article; it will require your own efforts and sufficient knowledge of it. If you like to know more about the basics of search engine optimization, “What is SEO? SEO Types? A complete guide for beginners” can read this article.
Why website does not rank despite good SEO?
There are many reasons behind the failure of any business, which need to be discovered in time and corrected as soon as possible. However, the reasons for online business may be different from the reasons for offline business because many types of technical factors are involved in it.
Let us try to understand this with an example. Suppose you have a business in a crowded area where thousands of customers come every day for shopping and people are earning money from them.
But you are not able to earn anything from these because your shop is in a narrow street where customers do not reach. In such a situation, customers are neither able to know about your business nor about your products or services. If your business was not in a narrow street but near a big road, then obviously your business would also have flourished.
Exactly the same thing happens in the case of online business, the lower your website ranking is on the search engine result page, obviously the fewer visitors you will get. Well, we all know this much, but the point is how to get good ranking on Google for a website.
If you run a business online or own a website or blog, then it is important for you to know on which factors the search engine’s algorithm works so that you can prepare your website accordingly.
Some common reasons for website not ranking in Google
However, despite having good SEO, there can be many different reasons why a website is not ranked, which you have to find out and correct. For this, you can take the help of a high-powered SEO tool like SEMrush SEO tool (What is SEMRush? How does it work?). Here are some common reasons why a website doesn’t rank on search engines:
1. Poor On-Page SEO Optimization:
Poor on-page SEO can hurt your web page rankings. Whenever create a new web page (What is web page? Difference between a webpage and website), you should pay special attention to the on-page SEO of this web page.
You should take special care that the keyword for which you are writing your article should be present first in the title of that page and the keyword should generally be included in the sub-heading i.e. H1, H2 tag and the entire blog post. If you want to know in more detail about how keywords are added to a blog post, then how to add keywords to a blog post? Do read this article once.
Pay special attention to keyword density so that search engines do not find those keywords stuffing. Also include keywords in the page’s meta description and permalink (What is Permalink? How to do Permalink settings) and always avoid including stop keywords in the URL. Emphasize the interlinking of pages so that you can get good link juice for your entire website.
If you use images or videos as high reach media on your page, then do not forget to include keywords in the Alt tag and file name.
2. Highly Competitive:
Despite having good SEO, high competitive keywords can be a major reason for a website not ranking. Perhaps you may have also noticed that sometimes despite having better on-page SEO and great articles, your website is not visible anywhere on the SERP.
So one meaning of this could be that many big websites are already ranked on the keyword on which you wrote your article and they have been in possession of that keyword for a long time.
Generally, such keywords are considered very competitive and it is very difficult to stand on them. Therefore, before preparing an article with any keyword, there is a need to do proper keyword research.
If you want to work with such competitive keywords, then first you need to check the Domain authority (What is Domain Authority? How to Increase D A?)/Page authority (PA) backlinks of those websites and also you need to check the current status of your website. There is a need to know about the positions also so that you can take yourself into their trap.
For this you can take help of SEO tools like MOZ or Ahrefs. However, this can be a very difficult task, in such a situation you will need to collect a lot of backlinks (What is backlink? backlink importance in SEO for beginners) from many high authority websites.
3. Low-quality content:
Content is most important for any website, not the decoration of your website. However good structure and easy navigation can help manage the user experience and bounce rate of your site. But when an organic visitor visits your website first time, they often see the title and meta description of the pages that appear in search results.
Because title tag (What is Title Tag? How to write SEO Friendly Title Tag?) and meta description are the mirror of the webpage and are a brief introduction of what your page is about. Therefore, the title and meta description of your page should be attractive and unique, emphasized and creative, so that more and more users click on them.
Now when a visitor comes to your site, they read your article first because they are looking for information on that topic. If your writing is able to impress your visitors with relevant information, they may also take a look at the rest of your site, Google’s algorithm considers it as a signal of good user experience, which gives your website better chances of ranking in search engine results.
4. Technical SEO:
Another major reason for a webpage not ranking can be some deficiency in technical SEO. Issues like poor website structure, slow site speed, presence of broken links (404 pages) on your site, presence of any kind of undefined elements, unclear color combinations, and JavaScript errors can hamper your website ranking.
Therefore, monitor your website regularly and if you notice any kind of error, try to fix it immediately. Ensure that your website appears correctly on all devices like computers, mobile, and tablets.
5. Irrelevant and Insufficient Backlinks:
Backlinks play a major role in the ranking factor of any web page and are very important from SEO perspective. Google’s algorithm generally determines the quality and authority of a page using two factors:
- Page relevance – (this includes page titles, title tags, page topics, keyword density, URLs, and on-page SEO).
- Inbound links – (this includes backlinks, anchor text, etc. from relevant websites).
If your page’s title tag, keyword density, on-page SEO, and all other things are perfect but still your page is not ranking, then one of the reasons could be backlinks. In fact, backlinks (What is Backlink? How to create quality backlinks?) increase the authority of your page and the truth is that search engines like Google take it very seriously as a ranking factor.
Let us take the help of an example to understand this more easily. Suppose you run a restaurant in some area and you are new in this area. Although you provide quality services but people are not familiar with your services and people avoid associating with your services. In such a situation, if any reputed or influential person or organization recognizes you as a good service provider then your reputation among the people will increase. Trustworthiness will increase and people will gradually join you.
A search engine also works in exactly the same way. In fact, backlinks are a way of recommending your good service to the search engines. Therefore, the more high quality backlinks directed to your page, the greater will be the credibility of your site in the eyes of Google.
Conclusion
Ranking can take time for any website to increase its authenticity and credibility in the eyes of search engines. Because this is a long-term strategy and for this, you will need to keep making continuous efforts.
Regularly check your website’s on-page and off-page SEO and correct them as needed. Always focus on creating quality backlinks instead of quantity.
When creating a new blog post, do thorough keyword research and always use long tail keywords. Make sure your webpage looks perfect on all devices like computers or smartphones.
Hopefully, Why website does not rank despite good SEO? This article written by us in this regard will prove helpful for you and by following these tips suggested by us, you will be able to improve the ranking of your website.
If you have any queries or suggestions in your mind regarding website ranking, please comment to us. and stay connected with us for more such new information.
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